Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. In other words, it encourages the use of new channels of communication that close the loop between consumer and brand. The term “digital transformation” may only have existed for the past year or so, but over that time it has come to encompass just about every idea for a business that has a digital aspect. However, if understood properly and adopted, it can ensure organizations can remain competitive and relevant. Our enthusiasm and expertise on digital marketing and media management will help you manage complex customer relationships across a variety of channels, respond to and initiate dynamic customer interactions and extract value from big data to make better decisions faster.